Get Unlocked
This was Get Unlocked. On June 17, 2025, nearly 150 entrepreneurs, students, and professionals from various sectors came together at Innovatiepunt KAAP in Vlissingen for an afternoon full of innovation, collaboration, and concrete steps toward a resilient water system. The program was shaped earlier this year during a water meet-up with around 45 professionals committed to accelerating the water transition.
During Get Unlocked | The Water Edition, urgent water challenges from the recreation, agriculture, industry, and housing sectors were addressed through an inspiring keynote by Eva IJzermans and four hands-on Experiences. From self-sufficient campgrounds to reusing industrial wastewater in agriculture — participants actively worked on concrete steps toward water-conscious entrepreneurship.
Scroll down to discover the program highlights.
Recap Keynote Eva IJzermans
No future without leadership: who leads the water transition?
The keynote by water strategist Eva IJzermans marked a powerful start to Get Unlocked | The Water Edition. Through her story on water stewardship, she set the tone for an afternoon filled with collaboration and action.
Eva guided the audience through the complexity of the water system — where periods of drought and excess alternate, water quality is under pressure, and leadership is often fragmented. Her message: break through the impasse — not by centralizing control, but by enabling collective leadership.
A powerful moment in her talk came when Eva invited representatives from industry, agriculture, recreation, and nature to the stage. Their task: to physically divide the available water into glass vases. This exercise instantly revealed the tensions, trade-offs, and scarcity involved — sparking valuable discussion and reflection in the room.
With her energy, sharp insights, and clear examples, Eva moved the audience — and set them in motion.
Recap of the Experiences
During the Experiences, participants actively collaborated on solutions to urgent water challenges. They worked on practical approaches to scaling up pilot projects, explored smart ways to reuse effluent, discussed behavioral change in urban environments, and brainstormed self-sufficient water use in the recreation sector. Each session sparked concrete follow-up actions that we can start implementing today.
We’ll soon share the first insights, actions, and plans.
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